\n\n\nsystem. To a generation that had grown up in a world beset by massive armies and by the threat of nuclear holocaust, the cybernetic notion of the globe as a single, interlinked pattern of information was deeply comforting: in the invisible play of information, many thought they could see the possibility of global harmony. ^ref-23399
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\n\n\nBrand quickly became what sociologist Ronald Burt has called a \"network entrepreneur.\"7 That is, he began to migrate from one intellectual community to another and, in the process, to knit together formerly separate intellectual and social networks. ^ref-10875
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\n\n\nBrand and other writers and editors associated with the Whole Earth publications developed extraordinary reputations as journalists, winning, among other prizes, the National BookAward (for the Whole Earth Catalog) and the National Magazine Award (for Wired).They did so, however, by building the communities on whose activities they were reporting. ^ref-38018
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\n\n\nhad given rise to a new economic era. Individuals could now no longer count on the support of their employers; they would instead have to become entrepreneurs, moving flexibly from place to place, sliding in and out of collaborative teams, building their knowledge bases and skill sets in a process of constant self-education. ^ref-48532
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\n\n\nCognitive psychologists in turn began to imagine that the brain was a form of digital hardware and its actions a form of software, that thinking was a type of computing and memory simply a matter of data retrieval. ^ref-54760
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